Artist Building
RORI – Ma saison en enfer
Project information
RORI, a talented Belgian singer, had already established a presence in the music industry with her English language pop songs ‘Truth Hurts’ (2020) and ‘The Same Way‘ (2021). However, it wasn’t until she ventured into singing in French that her career experienced a significant boost. Her single ‘Docteur‘ became an indie hit and quickly climbed to the impressive #3 position on the Belgian airplay charts. The song received widespread recognition and airtime on popular radio stations such as NRJ, VivaCité, and Radio Contact, among others.
As a result of her success, RORI was invited to perform at La SuperFrancoFête in Québec, where she captivated the audience with her mesmerizing performance of ‘Docteur’. This prestigious event also provided her with the opportunity to collaborate with renowned musicians and the artistic director of Céline Dion, as well as the acclaimed dancers of DMnation, who were recently nominated as the best hip hop dancers in the world. The impact of her performance and the catchy nature of the song helped ‘Docteur‘ gain traction beyond Belgium, receiving airplay in France, Switzerland, Canada, and The Netherlands. Furthermore, the song secured a spot on the popular Hot Hits BE playlist on Spotify, exposing RORI to a wider Belgian audience.
Continuing her momentum, RORI’s next single, ‘Ma Place,’ was released as the lead track for her EP titled ‘Ma saison en enfer,’ which was released on February 3rd. The release of ‘Ma Place’ was met with great anticipation and generated significant attention through efforts of the Warner Music marketing teams in Benelux, France, GSA and Canada. The single quickly caught the attention of major streaming playlists, solidifying RORI’s presence in the music scene. The support extended to radio stations as well, with ‘Ma Place’ being added to Radio 2 and Bel RTL in Belgium. The Netherlands also welcomed RORI’s music, with ‘Ma Place’ being added to Radio 1 and granting her the opportunity to perform on the popular TV show Khalid & Sofie. These achievements not only showcased RORI’s versatility as an artist but also emphasized her ability to captivate audiences across various platforms.
RORI’s journey reached another milestone when she performed at Eurosonic/Noorderslag, the renowned Dutch showcase festival that spotlights the hottest European acts. This prestigious event, held in January 2023, provided RORI with an opportunity to further expand her fanbase and connect with music industry professionals. Her performance at Eurosonic/Noorderslag solidified her standing as a rising star in the European music scene and introduced her to a broader international audience.
With her distinctive blend of English and French pop music, RORI has showcased her ability to transcend language barriers and captivate listeners worldwide. Her success with ‘Docteur‘ and ‘Ma Place‘ not only cemented her position as a rising star in the Belgian music industry but also allowed her to make waves internationally.